Arts Chorale of Winchester Branding & Collateral
Arts Chorale of Winchester provides a performance opportunity for people of all walks of life who love to sing and aspire to a high standard of music-making. BK+Co worked to update their branding and print materials, and gave them a home on the web. The director of ACW wanted to attract a younger audience, and bring a level of sophistication to their group. We created a sleek monogram, a system of additional sub marks and a warm color palette. The new identity is streamlined, clean and contemporary.